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Nissan

Connecting more buyers

How OneAuto and MotorMouth put Nissan in front of Canadian car shoppers: Zack and Andrea's audience, buyer guides built on the questions viewers actually ask, dealer inventory and Signal measurement from first view to purchase.

Nissan: Connecting More Buyers. Reach, content, search and AI discovery, dealer inventory, the buyer journey and Signal, by OneAuto with MotorMouth.

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Nissan buyer guides.

Verified Canadian specs from Nissan Canada, paired with the questions MotorMouth viewers bring to the showroom.

01

2026 Nissan Pathfinder

Nissan's three-row SUV, refreshed for 2026 with a 3.5L V6, a nine-speed automatic and standard 4WD in Canada, from $55,398 MSRP, according to Nissan Canada. Rock Creek or Platinum, space, towing and the eight questions Pathfinder shoppers ask.

02

2027 Nissan LEAF

Nissan's third-generation electric crossover, now with a 53 kWh LEAF S that Nissan Canada calls Canada's lowest priced new EV, from $34,998 MSRP. Batteries, range, charging and the eight questions LEAF shoppers ask.

03

2027 Nissan Frontier

Nissan's mid-size pickup, sold in Canada for 2027 as a PRO-4X Crew Cab 4x4 with a 310 hp V6, from $56,998 MSRP, according to Nissan Canada. Towing, payload, bed choices and the eight questions Frontier shoppers ask.

04

2026 Nissan Rogue

Nissan's compact SUV with all-wheel drive in Canada, a trail-styled Rock Creek trim and a plug-in hybrid, from $34,848 MSRP, according to Nissan Canada. Trims, powertrains and the eight questions Rogue shoppers ask.

05

2027 Nissan Kicks

Nissan's redesigned subcompact SUV, with FWD or AWD, a new Rock Creek trim and pricing from $27,798 MSRP, according to Nissan Canada. Trims, drive choices and the eight questions Kicks shoppers ask.

06

2027 Nissan Sentra

Nissan's compact sedan, redesigned for 2026 and offered for 2027 in five Canadian trims from $25,868 MSRP, according to Nissan Canada. Trims, fuel consumption, tech and the eight questions compact car shoppers ask.

07

2027 Nissan Murano

Nissan's redesigned five-seat midsize SUV, offered in Canada for 2027 as the new Dark Armor and the Platinum, both AWD, from $55,898 MSRP. Trims, engine, cargo and the eight questions SUV shoppers ask.

08

2027 Nissan Armada

Nissan's redesigned full-size, three-row SUV with a 425 hp twin-turbo V6, up to 8,500 lb (3,856 kg) of towing and off-road, performance and luxury trims, from $85,998 MSRP. Towing, seating and the eight questions big-SUV shoppers ask.

09

2027 Nissan Ariya

Nissan's refreshed electric SUV for Canada, with a built-in NACS port, FWD or AWD and pricing from $48,998 MSRP, according to Nissan Canada. Batteries, charging and the eight questions EV shoppers ask.

10

2027 Nissan Z

Nissan's two-seat, rear-wheel-drive sports car with a twin-turbo V6, manual or automatic on every trim and pricing from $49,998 MSRP, according to Nissan Canada. Power, trims and the eight questions sports car shoppers ask.

Open the guide

oneauto.ca/nissan/z

Signal by WebStager

Read now. Buy later.

Your next Pathfinder buyer is reading today. Monthly reports and lead counts miss most of this. Signal sees it: confirmed sales traced back to the content that started the journey.

01

49 days of research, not 30

Truck buyers who read the store's content researched for 49 days before buying, compared with 30 days for buyers who did not.

What it means for Nissan

Content starts buyers months earlier, long before they reach a dealer.

02

1 in 3 started more than two months out

A third of the buyers traced to the store's content first read it more than 60 days before they bought.

What it means for Nissan

Every guide published today is building next quarter's sales.

03

7 in 10 revenue dollars came with no form

Seven in ten revenue dollars came from buyers who never opened the store's contact tool. A lead report never sees them.

What it means for Nissan

Signal measures what the website did for the sale, not just the forms.

04

Content found buyers for slow inventory

Four of the ten longest content journeys ended in the slowest-turning model on the lot.

What it means for Nissan

Point content at the models dealers most need to move.

From one dealership measured by Signal, September and early October 2026. Every sale is confirmed against the dealer's own records, and no personal information is collected. The results show content was in the buyer's path, not that it caused the sale.

MotorMouth and OneAuto

Built on the audience Canadians already trust.

See how the MotorMouth partnership brings Zack and Andrea's reach to OneAuto.

The partnership